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Privacy Policy — Natural Fertility

Effective from: 24/04/2026

Welcome to Natural Fertility's Privacy Policy.

About this policy

This Privacy Policy explains how Natural Fertility handles the information you share with us when you visit the website or interact with the AI fertility assistant (the "chatbot") and Fertility Health Explorer (the "questionnaire").

We are committed to transparency. This policy is written in plain English rather than legalese. If anything isn't clear, please get in touch using the contact details below.

Who we are

We are the data controller for any information you share with us on this site.
 

What information we collect

When you use the chatbot or questionnaire

When you send a message to the AI assistant or complete the questionnaire, the following information is processed:

  • The content of your messages (questions you type, questionnaire answers)

  • Technical metadata: the time of your request, an anonymous session identifier, your IP address (seen only by our hosting infrastructure for security and rate limiting, not stored in application logs)

We do not collect:

  • Your name, email, phone number, or any other identifier unless you voluntarily provide it

  • Account credentials (there are no accounts)

  • Persistent history across sessions (closing the chat discards your conversation)

  • Health record data from any external system
     

When you browse the website

Standard web technologies (cookies, analytics) may be used on the main website. Our site is hosted on Wix, whose privacy policy describes the cookies and data they set.
 

How we use this information

  • To answer your questions: your message is sent to our AI system, which retrieves relevant information from a curated knowledge base and generates a response.

  • To improve the service: we keep anonymous interaction logs (session ID, timestamp, which mode was used) so we can understand usage patterns and find areas to improve. We do not use your messages to train AI models.

  • To protect the service from abuse: rate limits and basic security measures use technical metadata to prevent misuse.

Legal basis: we process this information on the basis of your consent (you tick the "I understand" box before using the tool) and legitimate interests (running and improving a free informational service).
 

Who else sees this information

We use a small number of third-party services to deliver the chatbot. They act as data processors on our behalf:

  • OpenAI — processes the content of your messages to generate AI responses. Messages are sent to OpenAI's API in real time. OpenAI states that API requests are not used to train their models. More at OpenAI's data policy.

  • Our hosting provider — A private server hosted in the UK — stores the anonymous interaction logs described above.

We do not share your information with advertisers, insurers, or any party outside of the service infrastructure.
 

Where your data is stored

  • During a session: message content is held in memory while your session is active and transmitted to OpenAI's servers for processing. OpenAI processes data in its global infrastructure, which may include the US.

  • After a session: we do not retain the content of your messages. Anonymous interaction logs (no message content) are kept on our server in the UK.
     

How long we keep your data

  • Message content: not retained after your session ends.

  • Anonymous interaction logs: kept for 12 months, then deleted.
     

Your rights under UK GDPR

You have the right to:

  • Access any personal data we hold about you

  • Correct inaccurate personal data

  • Erase your personal data ("right to be forgotten")

  • Restrict or object to certain processing

  • Receive your data in a portable format

  • Withdraw consent at any time

  • Complain to the UK Information Commissioner's Office at ico.org.uk if you are unhappy with how we handle your data

Because we do not store the content of your chat messages or questionnaire answers beyond your session, and we do not collect identifiers, in most cases we will not have any personal data linked to you to access, correct, or erase. But if you believe you have shared personal information that we may still hold (for example, if you typed your name or email into the chat), please contact us at info@naturalfertility.pro and we will help you.
 

Children

This service is not intended for anyone under 16. We do not knowingly collect information from children.
 

Important: this tool is not medical advice

The AI assistant and questionnaire provide information, not medical advice, diagnosis, or treatment. They are not a substitute for consultation with a qualified medical professional. If you have concerns about your health, please speak to your GP or a qualified practitioner. In case of a medical emergency, call 999 (UK) or your local emergency number.
 

Changes to this policy

We may update this policy from time to time. The current version is dated at the top of the page. Material changes will be communicated on the website.
 

Contact

Questions or concerns about this policy:

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